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Commercial Artwork

Artwork Shaped Around the Project

I create murals, interior artwork and commissioned pieces for businesses, designers and contractors across a wide range of commercial settings.

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Some projects begin with a developed design. Others start with a brand, a theme, a difficult space or simply a sense that something is missing. I can develop original artwork from the brief, interpret supplied designs, or work as part of a wider creative or delivery team.

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Much of my commercial work comes through repeat relationships with businesses, designers and contractors, often across projects that require completely different creative and practical approaches.

Murals • Interior Artwork • Original Canvases • Mixed Media
• Gold & Metal Leaf • Decorative Feature Pieces • Signage & Graphics

Full Creative Authorship
Spirit of the Lake, New Brighton

A large-scale public artwork developed from a blank brief, its concept, character and composition designed for a uniquely challenging site. Painted across nine boards and installed on the inner sea wall of New Brighton's Marine Lake, the piece offers a new vision for the lake's future, a mythical figure formed from sea and lake, created to draw the community back to the water and build engagement with the space.

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UK fine artist Joe Forrest painting a mural of a red fox at the viking gastro pub in West Kirby, Wirral

Venue-wide Storytelling
The Viking, West Kirby

Three canvases and eight murals, each developed around its particular position within the building. The project involved researching suitable species, moving between canvas and direct wall painting, and keeping a consistent visual idea across the whole venue.

original acrylic Seal painting on canvas, The Viking gastro pub, west kirby Wirral UK by commercial artist Joe Forrest
hand-painted Short Eared Owl mural, The Viking gastro pub, west kirby Wirral UK by commercial artist Joe Forrest
Hand-painted British Badger mural at The Viking gastro pub, West Kirby, Wirral, UK

Solving an Architectural Challenge
Hooters, Liverpool

A large vaulted ceiling had been boarded over following problems with its original glazing, leaving an impressive part of the building feeling dark and enclosed. Soft cloud painting across the newly blue ceiling helped restore a sense of brightness and openness, with the added practical challenge of working safely and consistently across a large area at height.

Hand painted ceiling mural at Hooters Liverpool by commercial artist Joe Forrest
Hand painted ceiling mural at Hooters Liverpool by commercial artist Joe Forrest
Hand painted ceiling mural at Hooters Liverpool by commercial artist Joe Forrest
Bespoke portrait and graphic signage for school interior by UK commercial artist Joe Forrest

Balancing Past and Present
Oldershaw School, Wallasey

Created as part of the school's centenary development, this commission combined a large traditional portrait of founder Dr John Oldershaw with bold graphic signage for several new food areas.

 

One brief, two completely different kinds of artwork: detailed portraiture looking back to the school's heritage, and large-scale contemporary lettering aimed at students today, tied together by the school's own colours throughout.

Contemporary signage mural at school interior by commercial artist Joe Forrest
Detail of large tradition portrait for local school, by commercial artist Joe Forrest
Contemporary signage mural at school interior by commercial artist Joe Forrest

High Energy Breakout Space
Auger, Wallasey

A large pop-art mural for an office games room brought together bold colour, graphic imagery and familiar cultural references. The brief called for something deliberately energetic and playful. The visual approach followed the space and the people using it.

Interior Pop Art mural for office games room by commercial artist Joe Forrest

Mixed-Media Elegance
Rumah, Southport

A South-East Asian inspired restaurant interior brought together through portraiture, rich colour, layered pattern and metallic finishes. The combination of materials was deliberate, mixed media used not for variety, but for the depth and warmth it gave the space.

Large mixed media mural for commercial restaurant interior by artist Joe Forrest
Mixed media mural for commercial restaurant interior by artist Joe Forrest
Original mixed media canvas artwork for commercial restaurant interior by artist Joe Forrest
Detail of mixed media canvas artwork for commercial restaurant interior by artist Joe Forrest

Different Ways to Work Together

Commercial projects don't all follow the same route. I work directly with businesses, collaborate with designers and agencies, interpret supplied designs, and work as a subcontractor within wider fit-out and refurbishment projects.


Many of these relationships continue across multiple projects, spanning varying styles, scales and locations. Work spans hospitality and accommodation, workplaces and education, retail, leisure, public spaces and other commercial settings.


I'm experienced in active commercial environments, working alongside contractors and project teams. I can work to site-specific requirements, prepare project-specific RAMS where required, and provide relevant product safety information for the materials being used.

​Selected Commercial Projects

A wider look at recent commercial work, grouped by sector below.

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 Hospitality & Accommodation 

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 Retail & Lifestyle 

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 Leisure & Fitness 

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 Workplaces & Education 

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 Community & Public Spaces 

Painted brickwork restoration by commercial artist Joe Forrest Fine Artist

 Restoration & Specialist Finishes 

Have Something Different in Mind?

You don't need to know exactly what artwork you need before getting in touch.


If you have a space, a design, a reference, a practical problem or simply an idea you want to explore, send over what you have. I can help work out the most appropriate creative and technical route from there.

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